KAWS INCORPORATING ART INTO ADVERTISEMENTS

Kaws Brian Donnelly became well known initially as a graffiti artist in America in the 90s. Some of his first work was spray painting his tag 'KAWS' and a scull with 'X' eyes onto the large landscape bill boards, mainly for Marlborough cigarettes at that time. Kaws then unlike any other graffiti artist, started to remove advertising posters from bus stops and photo-booths as he could lift the plastic protectors and take them home. He would then manipulate the advertisement by adding one of his characters, incorporating it to the extent that you would initially think that it was part of the ad. Ironically Kaws has since been commissioned by large brands such as Vans and Marc Jacobs and do an album cover for Kanye West.

PAINTING A DECOY

PAINTING A DECOY

RESEARCH- painting a decoy

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